Posted by Ursula Wagner
Art historian Ursula Wagner has always had a deep passion for fashion – not for fleeting trends, but for design with character, quality and history. During her studies, she focused intensively on the iconic designers of her time. In 2016, she turned her passion into a profession and founded the vintage label Fräulein Kleidsam.
Initially, the focus was on authentic pieces from the glamorous decades of the 1920s to 1970s. But over time, the collection evolved: Today, Designer Second Hand Vienna is all about premium preloved designer pieces – carefully curated, authenticity-checked and selected with an expert eye.
In 2025, the next chapter began: a full rebranding. Fräulein Kleidsam became Designer Second Hand Vienna – a clear name for a clear concept.
Curated. Authentic. Worth preserving.
Ursula Wagner has a rare talent for discovering special pieces. In a world dominated by overproduction and fast trends, Designer Second Hand Vienna offers a conscious alternative: a handpicked selection of designer fashion defined by timelessness, exclusivity and quality.
Every piece is carefully chosen and reviewed before entering the collection. Where available, original receipts, certificates and serial numbers are taken into account. For especially valuable pieces, we also rely on external specialists for final authentication.
Because here, one thing is clear: If it’s not real, it won’t make it to the shelf – or your wardrobe.
A Place for People with Style – Not for Trend Collectors
Designer Second Hand Vienna is not a hype-driven fashion spot. It’s a quiet counterbalance to the fast-paced fashion world. Our customers value just that: a curated selection of preloved designer pieces from renowned labels, chosen not just for their style, but also for their condition, story and craftsmanship.
Ursula guides her clients like a trusted friend with an expert eye – honest, straightforward, and always with a touch of dry Viennese charm.
Whether you’re reorganizing your wardrobe, searching for something unique or looking to sell high-end items – you’re in good hands.
In Vienna – And Online Everywhere
Our boutique in Vienna offers space to browse, try on and connect in person. For those who prefer to shop online, we provide the same quality and transparency – with detailed product photography, clear descriptions and reliable, personal customer service.
Here, nothing is sugar-coated. Every item is described honestly, just like it should be. Because second hand should feel just as special as shopping in a luxury boutique – only with more meaning behind it.
Let me know if du dazu noch einen eleganten CTA brauchst wie „Meet the Founder“, „Visit our Store in Vienna“ oder auch eine deutschsprachige Version für Newsletter, Print oder Google My Business. Happy to help! 💫